If you haven’t already checked out the “Doodles” tab, now would be a good time. To promote my comic strip and increase brand awareness, I ran a promotional campaign in October 2019. I encouraged people to wear their Ramen Doodles merch and post a picture to their Instagram stories. The names of the participants were put into a random generator, and one lucky winner received a poster. Doodle Day resulted in over 100 new followers and many sales of sweatshirts and t-shirts.