I took a branding class at Harding University, and the entire course centered around one group project. I worked with a team of interior design majors and graphic design majors to create a cohesive rebrand for Riverside Park in Searcy, Arkansas. I was responsible for the bulk of the research behind our proposed plan, including elements such as SWOT analysis, demographic and psychographic research, and the determination and implementation of market segmentation. At the conclusion of the project, we presented our project to a panel of professionals in our respective fields.